Shenzhen New World Group has always been innovator and reformer for the past 20 years,and created repeatedly legends of urban architecture.

Grow together with Shenzhen and build it the innovationcapital of the world

In year 2007, when real estate industry started to influence and changes the urbanizationsituation of china in rapid pace, “the pride of the youth” in comprehensivereal estate industry – Shenzhen New World Group moved to New World BusinessCenter, the leading business building in Shenzhen CBD, and met its newopportunity of development.

Asa renowned local developer of Shenzhen, Shenzhen New World Group has takeninnovation as the motive power of development since its inception. From takingroot in the remote corner of Meilin to taking root in the metropolis’ core areaof pearl river delta city group, it is not only the leap of space and physical height,but also the enrichment of Shenzhen New World Group’s exploration andinnovation, and its spirit of forging ahead.

Along with the development of Shenzhen, Shenzhen New World Group grow from alittle-known unitary development company to an enterprise ranks among theleading real estate developers of Shenzhen that has comprehensive operationability of urban land and industry, and combines development and operation offine residential buildings, superb office buildings, large scale professionalmarkets, high grade hotels and upscale department stores.

Innovation is the eternal theme for Shenzhen New World Group in the pursuit of excellence,self-denial and constantly surpass. Industrial innovation is the basic strategyof development of Shenzhen New World Group. “Base on the spirit of innovation, ShenzhenNew World Group insists in taking real estate development as its core business,and extends appropriately to the downstream business chain around the realestate; and achieves the results of resource integration and CollectiveDevelopment Strategy through the innovation of professional extension andsupporting services of related industries such as property management, highgrade department stores and hotel operation” said the president of the Group.

By being committed to build the property under it an example of value of thatdistrict and maximize the value of the properties it developed, Shenzhen NewWorld Group improved the urbanization pace of the area it developed and the valueof the district.

Uniquedevelopment pattern of fine works; Landmark projects keep popping up

Ove rthe past 20 years, Shenzhen New World Group always implement the spirit ofscientific innovation, specialty and dedication, form its unique pattern of developingfine works, and gain rich experience in the industry of real estate development.Numerous fine residential buildings of “New World” brand such as Hongmei Yuan, MeiqinBuilding, Liyuan Pavillion Project Phase I & II, Mountain Moon Project, LuyinJade, New World Garden ， New World • Seasons Phase I&II，New World• Seasons Imperial Gardenand so on  are developed successfully,with a total area of  more than 2 millionsquare meters.

Shenzhen New World Group made a successful transition from a residential buildingdeveloper to a comprehensive cross-regional, multi-industry real estatedeveloper. The two benchmarking projects—Shenzhen New World Business Centerand  Wuxi New World International Textile& Garments City hit the market respectively with the prospectivepositioning of “building an architectural classic that will still be up to dateafter 100 years” and the super size as “the modern trade centre with a totalarea of 1300,000 square meters”, and, with the breathtaking charm of “two starssparkle on China”, started Shenzhen New World Group’s process of cross-regionaland multi-industry development of marching into the two economy circles, namedPearl River Delta economy circle and Yangtze River Delta economy circles.

NewWorld Center was designed by the world famous USA design company SOM and D/K.it is positioned as the first Grade A office building of international standardin Shenzhen. It became the undisputed landmark building in the central area ofShenzhen with a height of 238 meters, and witnessed the business change in Shenzhen10 years ago.

As the bellwether of future business in Shenzhen CBD, Wenbo Center is the upgradedversion of New World Center. It is a 5A+ office building enjoys a height of 198meters, and will be the next significant landmark building of Shenzhen NewWorld Group. It is in the center of Futian District, located at theintersection of Xinzhou road and Lianhua road, at the northwest corner ofLianhua Mountain Park and next to Xinzhou River. This project invites DiMarzio| Kato Architecture studio, the studio that designed the New World BusinessCenter, to take charge of the architectural design. The 5A office building ofhigh standard, high starting points and high quality will definitely influencethe business pattern of Shenzhen CBD again.

Watcher ofInnovation and Leaderof Comprehensive Real Estate

In recent years, “nationwide undertaking and nationwide innovation” has become oneof the “twin engines” that pumps up the economy of China. Talents with innovationabilities is the most creative and value added resource among all sources, andit is an important index to measure the core competitiveness of an enterprise.

As the leader of comprehensive real estate of China, Shenzhen New World Group hasalways focusing on the cultivation of talents. It is learned that the Groupkeeps adhering to the “people oriented” scientific view of talents, advocatesthe spirit of innovation, and puts primacy on promoting the healthy growth oftalents and making good use of its talents. Through building a scientific andreasonable resources system of talents, the Group creates a transparent, fairand impartial growing environment for the talents. The Group doing its best tobuild a promising platform which encourages the talents to do real worksupports the talents to be succeeding in their job and assist the talents to dotheir job well, so as to provide inexhaustible solid and rich “soil” for theGroup’s sustainable development.

Along with the successful development of the urban renewal projects such as New WorldNanshui Industrial Village Urban Renewal, Songgang Hongxin Village UrbanRenewal and Huatai Urban Renewal, while its brand connotation was enriched, NewWorld International Group further enhanced its leading position in the realestate industry.

Looking ahead, an enterprise takes innovation as core power and takes brand as its lifeis forging ahead. Shenzhen New World Group will always fulfill the attitude ofinnovation and specialty, and to provide more and more fine works to thesociety.