Combing whole sale, regionalagency, online trading, logistics and travelling

By the Tai Lake in Wuxi, a GreatShip of modern logistics sets sail from here.

Wuxi New World InternationalTextile and Garment City, so far the biggest trading centre of textile andgarments, ended the history of Wuxi that has no big scale trading market oftextile, and gave full play to its marketing skill in numerous importanteconomic towns of Yangtze river delta. Shenzhen New World Group wrote anotherglorious page for Shenzhen enterprises that “go out of Shenzhen” to developmodern logistics.

“Our goal is to build New World InternationalTextile and Garment City into a world-class trading centre oftextile and garments where fantastic trading events of textile and garments areheld every week and every day” said the President of Shenzhen New World HuangWei with pride.

【Careful planning】——Masterpieceby international master

 New World International Textileand Garment City is located at the intersection of Xihu Road and Fangcheng Roadin Wuxi New Area. It was developed by Shenzhen New World Group with a totalinvestment of RMB 4 billion. According to the reporter, inside the City, thehuge central square is paved with Jinshan stone; water drops dancing on thecentral fountain reflects the City’s vigor and vitality; the silver shuttletowering above the clouds in the viewing platform shows the heroism of Chinesetextile and garment industry; and colorful flags of different countries thataround the square highlights the role of “New World International” as theworld-class trading platform of textile products.

Of course, the world-classtextile and garment city needs master level planning. It is for this reason,New World Group “has gone through so much trouble” to invite theinternationally renowned architectural designing company L．L．A to do the designing and planning workfor this 1,300,000 square meters textile and garment city. Based on repeated analysisby experts in textile and garment logistics and trading from home and abroad,this City will be built into a trading platform which will serve purchasers andmerchants from home and abroad and the supporting industry. On the basis ofmeeting the existing trading patterns of this industry, building a tradingplatform of textile and garment which combines trading patterns like spotwholesale, orders wholesale, regional agents, franchise chain and onlinetrading; and a comprehensive industrial service base which combines logistics,e-commerce, technical exchange, talents exchange, trend release and tourism.

It is reported that, “New World International”project covers an area of nearly 1000mu (about 650,000 square meters), buildingarea is up to 1.3 million square meters, among which garments trading areacovers 580,000 square meters, textile products trading area covers 390,000square meters and central business supporting area covers 380,000 squaremeters. The entire logistics base planned to build more than 30,000 textile andgarments units, while completed, it can house around ten thousand merchants whorun business at the same building and the same time. It will become the world’sbiggest distributing centre of textile and garments, and the internationaltrading center of textile and garments where the procurement is most effectiveand the procurement cost is the lowest. The annual turnover is expected toexceed RMB 20 billion.

There are always some details inNewWorld International Textile and Garment Citythat shows how this new platform is different from others inadvertently. Althoughthe Textile and Garment City is a centralize market, every unit is independent,and more than 60% of the units allows jubilee truck drive up to the door directly,this will facilitate stock movements definitely. Goods delivery between unitswithin the City can use electric vehicles instead of tricycles that used intraditional markets. According to industry professionals, the businessenvironment of “New World International” is absolutely not in the same levelwith that of the current professional market; it is up to internationalstandard, such as the small block style connection between market segments,five star hotel and apartments, the 50,000 square meters exhibition centre andthe 100,000 square meters shopping mall, etc.

【Advantaged Conditions】——Profound layout

“The best textile of China is inJiangsu, Jiangsu’s best textile is in Wuxi” this sentence sums up Wuxi’simportant role in the national textile and garments industry vividly.

As an important economic town ofYangtze River Delta area, Wuxi is located at the centre of Jiangsu’s FourBiggest Industry Base of textile and garments “Suxichang urban economic circle”,it is known as the famous “Wharf of fabrics”. In response to the new trend of thedaily increasing improvement of textile industry, Wuxi government invest heavily  to build the 4 square meters textile andgarments industrial park to strengthen its role as “the industrial base oftextile”.

New World InternationalTextile and Garment City is located exactly atWuxi Textile and Garments Industrial Park, while depending on the strongtextile and garments industrial base of Wuxi, it fills the gap that there is nolarge scale garments trading market in Wuxi. This is a perfect situation thatkills two birds with one stone, and in which win-win will be achieved. HuangWei, president of New World Group is quite optimistic about the Wuxi Project;he thinks that investment in Wuxi is the investment for the wealth growth ofthe entire Yangtze River delta. Thus New World made a huge investment to buildthis textile and garments city at the “best timing”.

Now, “New World International”spares no effort to integrate logistics resources in an all-round manner, tobuild a real domestic business platform of international standard. In March,2005, Humen Fumin Fashion City which enjoys the name of “the best brand ofclothing market” joined “New World International” and outputted brands andmanagement merchants to “New World International”; the Four Biggest TextileIndustrial Cluster from Dongguan, Zhuhai, Zengcheng and Puning have joined;Hangzhou and Shaoxing clothing association have joined… with the joining ofnumerous well-known brands, the domestic business platform of “New World International”becomes visible.

At the end of September, “China(Wuxi)International Textile and Clothing Trade Fair” chose “New World International”as its site. For a time, thousands of buyers and businessmen gathered here. “NewWorld International” warmed up the market fully and released the platformbefore the trading fair, thus it became famous overnight in logistics industryand textile & garments industry both home and abroad. “This City will beflourishing very soon” one of the merchants said.

New World Group has beendeveloping in Shenzhen previously, and has developed numerous projects,including the super high-rise building, the new benchmark in central area ofFutian- New World Center. And Wuxi New World International Textile and Garment Citywas the first super scale project that the Group developed outside Shenzhen. Accordingto relevant people in charge, New World Group plans to center on Shenzhen andexpand to Yangtze River delta area and Pearl River delta area, and develop froma unitary residential building developer to a diversified group.

Analysts said that the official launchof New World International Textile and Garment City kicked off thecross-regional and multi-industry development of Shenzhen New World Group. Aftershowing its strength in real estate industry, New World Group is most likely toplay an important role in helping Chinese textile enterprises to win the “discoursepower” in global textile market.

【Popular with merchants】——Held fashion shows all the year round

It is reported that, NewWorld International Textile and Garments City will bring togethertextile, fabrics, accessories, industrial fabrics, textile machinery andrelated industrial supporting products, gather all types of clothing productsfrom main production base in east China, south China and north China andinternational fashion brands of Japan, Korea, Italy, France, etc. while it wasinvolved in operation fully, this City will have the most complete categories,richest varieties, most innovative designs and the most riches price levels allaround the world. Global upstream and downstream buyers of this industry could performtheir one-stop purchasing here. With these advantages, “New WorldInternational” will become the international trading center oftextile and garments where procurement is most effective and procurement costis the lowest.

Being the “upgraded version” ofglobal textile and garments market, “New World International” has always triedto be in line with international norms and to build a trading centre that hasinternational planning effects, and also been trying to eliminate marketboundaries thus to build a “borderless market” through e-commerce. Here has thebest equipped industrial service center which can provide merchants with themost extensive supporting services.

It is worth mentioning that, “NewWorld International” will also be an international conference and exhibitioncenter, and Wuxi municipal government has designated it as the permanent siteof “China (Wuxi) International Textile and Clothing Trade Fair”. Domestic oreven international release show for latest fashionable garments and fabricswill be held time and again here; famous designers and super models from homeand abroad will gather here and lead the trend of Chinese textile and garmentsfashion. There is nearly 400,000 square meters central business supporting areain the City, which will offer thoughtful service to the merchants.

New World International Textileand Garment City’s “Five Centers and Ten Platforms” attracted lots ofmerchants. Merchants from across the country generally believed that, in thisway, wholesale, regional agent, e-commerce and trend release will be combined. Moreover,“one-stop service” from parking, financial institution, and business hotel tocustoms and tax facilitates operation of all merchants.

There is another encouragingnews. It is learned that, this Textile and Garments City will face textile andgarments production plants and operating businesses directly, turning marketinginto investment invitation, and making the promise of “zero risk”: free of rentfor two years, and free of charge to move into the City. “This means invitingmerchants from all over the country to run business together, to grow togetherand to create the future of the market together”

In addition, New WorldInternational Textile and Garment City is pushing hard the strategicpositioning of “combining modern economy with industrial development” theconcept of “running more business and to control investment” to attract brand-operatingmerchants. All of these approaches are of scientific nature and are innovative;merchants who are about to move into the City felt excited about all theseideas.

The numerous innovativeapproaches of “New World International” produced a significant benefit whileattracting the public’s eyes successfully. This project had hit the record ofdomestic commercial real estate at its first launch, more than 3500 units soldwithin 3 days and the sales reached RMB 700 million. Large number of merchants camefrom Guangdong, Zhejiang, Fujian and Shanghai through chartered bus andchartered flights.  More dramatically,local relocated farmers who disagreed with this project turned out to bepropagandists and investors of the Textile and Garments City.

The significant social benefitsand economic benefits created by “New World International” caught theattention of leaders of Jiangsu Provincial Party Committee, Jiangsu government,Wuxi Municipal Party Committee and Wuxi Municipal government. “to support aproject must focus on building the general environment”, ”good project likethis should be the top news in local newspaper for 10 times” said leadersconcerned publicly. Even leaders of National Development and Reform Commission camehere to perform inspection; influence of “New World International” first shown.